Who’s behind WithAnchor.
WithAnchor is made by Doffy Labs LTD, a small company in London. It exists because most of the tools built for this problem quietly make it worse.
Why it exists
Almost every porn-recovery app is a counter. It gives you a streak, and the night you slip, the number goes to zero — as though the weeks behind it never happened. That design takes one bad night and turns it into a reason to stop trying altogether. It is also, quietly, the opposite of how recovery works.
WithAnchor is built on Acceptance and Commitment Therapy (ACT), where the premise is that the urge isn’t the problem — fighting it is what hands it power. So there is no streak here, no leaderboard, and nothing to lose at 2am. The time you’ve reclaimed and the moments you showed up only ever add up. A slip never subtracts from them.
Who writes here
Adrian struggled with porn for fifteen years. He worked through the apps built by other men — the streak counters, the leaderboards, the forums full of bro science, the cold-shower advice — and none of it held. ACT did. He writes for WithAnchor because it is what actually worked for him.
Adrian writes from lived experience, not clinical practice. Nothing on this site is medical advice.
How we handle evidence
This is a subject people are desperate about, which is exactly why it attracts confident nonsense. We try to hold a plain line:
- We cite primary sources — the study, not the blog post about the study — and we name the sample size and the design so you can judge it yourself.
- We don’t invent statistics. If a number gets repeated everywhere but traces back to nothing, we leave it out and say so.
- We name what isn’t known. Large parts of this field have not been studied properly, and pretending otherwise helps nobody.
- We attribute the techniques to the people who developed them, and we date every page so you can see how current it is.
- We don’t use shame as a motivator, and we don’t use fear to sell a subscription.
What WithAnchor is not
WithAnchor is a self-directed practice tool. It is not medical care, not therapy, and not a substitute for a relationship with a professional. Nothing on this site or in the app is medical advice, and using it does not create a clinician–patient relationship. Adrian writes from lived experience, not clinical practice.
If you are in crisis, please contact your local emergency services or a local support line. The app also has a Crisis screen with quick links.
The company
Doffy Labs LTD
66 Paul Street, London EC2A 4NA, United Kingdom
Questions, billing, privacy, or a bug — the support page reaches us directly. Our privacy policy spells out exactly what we do and don’t collect, and the terms cover the rest.